https://www.jamiejchoi.com/contact daily 0.75 2020-07-21 https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5ef508f523fd837c61a2cfbb/1558965382740/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.jamiejchoi.com/about daily 0.75 2020-11-19 https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5efa6a209e464c1599700e90/1595019128441/20200409_130023.jpg About - Hi there, I’m Jamie. I am a UX designer based in the Northern Virginia/Washington D.C. area. I create thoughtful experiences that are built for everyone to use and enjoy. All in all, I believe that, as a designer, I have a mission to genuinely care for the people I design for. Growing up, whenever someone asked me what my dream was, I would always say, “I want to be an artist”. I was constantly immersed in creative activities - drawing, painting, designing, and daydreaming about what I could create next. While in the midst of all that, technology started to become a big part of my life as well, and my interest in the constantly evolving digital world continued to grow. Previously, I worked as an assistant to a freelance designer and I am currently working as an application support analyst for a healthcare management application. My experiences in these roles have sharpened my skills in digital design, working in a fast paced, high-pressure environment, empathizing with people, doing research and analysis, identifying goals and needs, and efficiently finding solutions to a broad variety of problems and user pain points. How did I get into UX? Something that I truly enjoyed throughout all the different experiences I’ve had are the meaningful interactions with the people that I work with. I also really just started to miss working in a more imaginative field and using my creative skills. As a consequence of my realization, I chose to pursue this new path into UX Design where I could utilize both of my passions in a new purposeful way. I want to explore design through the emotional, functional, and aesthetic spectrums and have the opportunity to make a positive impact on people’s lives. https://www.jamiejchoi.com/capital-one daily 0.75 2020-11-17 https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5fa8ab67066f8a0264a260f3/1604889469830/20200409_130023.jpg Capital One https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5fb0c5fa4aff1f2f85593217/1605420563436/2d96b786903521.5da7856dc5370.jpg Capital One https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/5fa8d3bbea796d34de233dec/5fa8d3ff8657be665e15e854/1604899535276/google-pixel-2-xl-mockup-by-roman-kryzhanovskyi-v01+2.png Capital One https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/5fa8d3bbea796d34de233dec/5fa8d41a6e5c7b08c1b392fb/1604893444948/homely-final.png Capital One 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https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f07ed3395ae1b6df656362a/1603335763107/mockup2.png Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f08ccfa284bf67de126b56d/1597629145670/design+process.png Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0a8e53fe97c9602dfc125f/1594527339326/IMG_20200409_155056.jpg Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0a7f992d6235002609ad0e/1594523584058/mirror-empathy-map.jpg Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0a855f60bdf331333bf36c/1594525964028/IMG_20200318_234206-2.jpg Work - Mirror - Convenience Many users discussed the convenience of shopping online. https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f160b3375e684567a89eddb/1595280188085/Abbreviated-persona.png Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0a85ca1207ba5845b6b1ce/1594525970274/IMG_20200318_234156-2.jpg Work - Mirror - Sales & Deals Many users mentioned being motivated by sales and getting better deals shopping online. https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0a859dd170fb792cda3c45/1594525977100/IMG_20200318_234146-2.jpg Work - Mirror - Shipping & Delivery Users shared about their experiences (both positive and negative) with the shipment and delivery of their online purchases. https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f10d3bf8882b6576301eba5/1594938311153/competitive-analysis.png Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f162a3f237e5771ad5c4c8f/1595288142980/project-goals.png Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f1668e977580806b43d3b0a/1595304250426/site-map.png Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f120ddc4c448d4d9de2bf21/1595018718406/task-flow.png Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f18aea57f02196bc602d4e1/1595453103879/abbreviated-user-flow..png Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0cf3f694be7a33f9f9955c/1594684431780/mirror-logos.png Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0d035e1649e924f1d358c7/1594688376095/ui.png Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0cecf2c60e6704970bdf48/1594682663555/sketches.png Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0cf0dc9716383665b7c010/1594683668479/ Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0f8000e4af44286d025dff/1594851360024/style-tile.png Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0d1d46aa6bc41509f551fe/1595018735271/Generic+Womens+Category.png Work - Mirror Filter Bar - Before https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0d182b388be04dded3d681/1594693712558/ Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0d14e6c4fe94112431f108/1594693586291/IMG_20200602_171038+%281%29.jpg Work - Mirror https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f0d1d0c19451a3567fb5774/1594797315118/Generic+Womens+Category-after.png Work - Mirror Filter Bar - After https://www.jamiejchoi.com/work/manoa-bakery-cafe monthly 0.5 2020-10-24 https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f39d3ee57da8940e9dc1c29/1603336017951/Manoa-hero+image.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f39e3b9792fdc7dc7ae53ef/1597629447112/design+process.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f939f733cec5c1693c6bc8b/1603510139693/IMG_20200728_175804.png Work - Manoa Bakery Cafe - Word of Mouth Many people mentioned trying new things based on what other people say https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f939f83be52035b2a4fefb4/1603510153414/IMG_20200728_175854.png Work - Manoa Bakery Cafe - Pictures People shared that images were one of the decisive factors when trying something new https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f939e63be52035b2a4fcb5d/1603509868394/Artboard.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f939f68586eae39611639e4/1603510122193/IMG_20200728_175811.png Work - Manoa Bakery Cafe - Proximity People expressed their preference to going to cafes that were close to their current location https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f939f427203037f62762e13/1603510093423/IMG_20200728_175759.png Work - Manoa Bakery Cafe - Tastes & Preferences Many people discussed being influenced by being able to find something they like https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f939fc8b0954566e61cb23e/1603510226121/Letter+Copy.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f939e97ef3d9977813edf09/1603509920297/Artboard.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f939ee213ab7749e5475677/1603510030803/Artboard.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f93a05813ab7749e54774e8/1603510370573/Untitled_Artwork+2.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f93a08a13ab7749e5477ad4/1603510425628/Group.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f9246d51e1d8b760bbd9c81/1603421935527/manoa-goals2.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f924a366b423f1cda0c2a8e/1603422781556/manoa-taskflow.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f924c1deabde0201d1a002a/1603423272971/Artboard+Copy+3.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f924bb9dfec2546ae8b0e8d/1603423182974/Artboard+Copy.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f93a418acef616a7ebaf04c/1603511346830/Untitled_Artwork+3.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f9248e4f26387425670144b/1603422455720/manoa-sitemap.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f3b549986c1c22c83a8993f/1597723821335/Sitemap+%281%29.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f3c1c1f97d74076afd36e6d/1597774923841/Group2.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f93a0de736e6b0808f4496a/1603510506778/20200810_231717.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f93a2ddaa9f2a01f187e759/1603511010617/nav-after.png Work - Manoa Bakery Cafe After https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f93a34cfe16511c01758276/1603511125809/Product+Details.png Work - Manoa Bakery Cafe Before https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f93a0efb0954566e61cce08/1603510523167/00100dPORTRAIT_00100_BURST20200811122014173_COVER.png Work - Manoa Bakery Cafe Uncovering common patterns https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f93a2d13cec5c1693c70d7b/1603511000104/nav-before.png Work - Manoa Bakery Cafe Before https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f93a3667203037f627683f9/1603511150787/Product+Details.png Work - Manoa Bakery Cafe After https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f3c4fc70cf11d512eaaaf97/1597788189566/logosketches.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f9251047548465ec11134cc/1603424567761/ Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f924f7a1603802ed40ab7ac/1603424186216/Artboard+Copy.png Work - Manoa Bakery Cafe UI Kit https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f3c524b9b60be660c164a0f/1597788775776/styletile.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f3c60af33f234235811f1b2/1597792468753/Homepage-min.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f3c60dc533a540ce85edaa7/1597792500494/Menu-min.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f3c6160329dec5c56c2938b/1597792647556/About-min.png Work - Manoa Bakery Cafe https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f3c502545112d66d8de3f18/1597788214364/logos.png Work - Manoa Bakery Cafe https://www.jamiejchoi.com/work/spotify monthly 0.5 2020-10-23 https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f6bb254280df45d9fc8ae78/1600893526907/mockups3.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f680125ea19332049f51cf2/1600651578053/design+process.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f693a4ad3975c767b034efa/1604893098137/Empathy+Map.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f6940a9a1af8a0d89378071/1600733365834/Persona.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f693b2c8845065eabd6aa92/1600732002848/IMG_20200826_003204+Copy.png Work - Spotify - Situation All participants most often listen to music while they’re doing something else https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f693b8fbbcbb517deeedaf9/1600732072962/IMG_20200826_003204+Copy+2.png Work - Spotify - Recommendations People use curated playlists for recommendations to discover new music https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f6816a489583b6b6d734c10/1600658017294/competitive-analysis.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f681a49885b214e6f4cdb20/1600658011141/Provisional+Personas.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f693acd60ee1618e5bbb6ae/1600731879513/IMG_20200826_003204.png Work - Spotify - Building Connections People shared how music helped build deeper connections with other people https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f694cc460ee1618e5be67e9/1600736464197/Frame+%282%29.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f9252cf497b39456c7fa38d/1603424982903/projectgoals.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f9253072226271c5b61f00e/1603425037674/Group+2+%286%29.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f69471fccfcab6a565c9423/1600735020999/brain1+copy.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f6947411c6fa65cc586f3e3/1600735053174/brain6+copy.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f694ff9ace5dc03aa404e6e/1600896312342/Artboard+1.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f69501b2381782913a4cd4e/1600896317812/Artboard+2.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f6946f1c1f59b06bbaf8631/1600734999007/brain2+copy.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f694352ace5dc03aa3e6b11/1600734100786/POV+HMW.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f92537e38cb2c777eeadc3a/1603425171183/Frame+2+%282%29.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f694524138ba951e1f4afee/1603424869101/Letter+Copy+3.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f695441d41e720056b4ffaa/1600738381688/prototypev1.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f695257a1af8a0d8939f16d/1600737889618/Notifications.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f92578df2a66f3ab4578ced/1603426199689/Frame+97+%282%29.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f695e63ba1bde0a45548d15/1600740978037/Settings.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f6952755dc7787d75d4fb80/1600737943776/Friend%27s+List.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f6959618012c1223a3e5ed2/1600740455249/Home.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f695669a444b2584a13bec3/1600738930593/ Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f695900372e390ebb5ec9c3/1600739610598/Home+%285%29.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f695249bbcbb517def2353d/1600741663001/Recommendations+Playlist_+Added.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f6951e21c6fa65cc58883af/1600737783346/Profile.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f695656ace5dc03aa414cab/1600738914394/IMG_20200910_140924+Copy.png Work - Spotify https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f9256ccf2a66f3ab45776d1/1603426008730/Frame+96+%281%29.png Work - Spotify https://www.jamiejchoi.com/work/homely monthly 0.5 2020-10-23 https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f925b21ab57b85048e6b3ce/1604893444948/homely-final.png Work - Homely https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f8fc284753ece5363ecdacc/1603256996924/design+process.png Work - Homely https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f930d40c7074f39dd785350/1603472721102/provper.png Work - Homely https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f90a5a3732c6b19aa0c21aa/1603315341963/empathy+map.png Work - Homely https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f90a75bf0c74c2ce643ae08/1603315577991/pattern1.png Work - Homely - Value & Price All people shared how price is a factor when making decisions to purchase furniture https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f930b1be8dfbb4e76f07757/1603472481422/compan.png Work - Homely https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f90a78919a4bf1ae7251a98/1603315642674/pattern+2.png Work - Homely - Expectation vs. Reality All people shared experiences on how the actual furniture item ended up being different from their initial expectations. https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f930dd0a5eeae13091f3f17/1603472862526/persona.png Work - Homely https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f90a7efad0a8200eddb79a3/1603315710671/pattern+3.png Work - Homely - Finding the Perfect Item Everyone shared experiences around finding that perfect item that fits all their needs/wants. https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f90c6b8bc8e18771fa841ae/1603323591207/Image+2.png Work - Homely https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f90c6d309a39d7b6a707b91/1603323616721/Image+3.png Work - Homely https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f93116614ffe937f146be7a/1603473776496/Frame+1+%282%29.png Work - Homely https://static1.squarespace.com/static/5ef50822f721cc6e71b814ed/t/5f90c6e8eea8b43da5aff31e/1603323633338/Image+4.png Work - Homely 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